Optimize Your Marketing Strategy with X Lab's Advanced Solutions
01 Media Budget Optimization
Optimise your media budget fast without the need to run dedicated large-scale MMM process
Leverage market ROI benchmarks to identify big opportunities and avoid serious mistakes in you investment approach.
Find optimal split between brand and performance communication and identify new channels well-fitted for your brand.
Optimize your media mix leveraging a broad range of benchmark ROI results
Media Budget Optimization with X Lab
Sparrow is a self-service technology to run optimizations based on market ROI benchmarks yourself.
02 GeoLifts
Based on the golden standard approach to incrementality measurement – test and control group approach - GeoLifts allow for impact assessment using geo-based setups
Understand the ROI of your specific tactics with quick results delivery and no long data history requirement.
Apply the rigour of A/B tests based on geographically selected control group
GeoLifts with X Lab
Fully managed service
We’ll handle the setup, analysis and optimization providing you with insights and recommendations.
03 Marketing Mix Modelling
Employ an unbiased mathematical approach (model) to optimize your marketing and media budgets achieving on average +20-25% improvement in marketing ROI.
Employ an unbiased mathematical approach (model) to optimize your marketing and media budgets achieving on average +20-25% improvement in marketing ROI.
Understand the drivers of your sales and assess their incremental (= on top of all the other factors) impact on sales.
Uncover the true ROI (efficiency) of your media investments while also assessing your volume drivers (scale)
And optimize your media mix for maximum impact.
Marketing Mix Modelling with X Lab.
At X Lab, we offer two tailored approaches to conducting Marketing Mix Modeling (MMM) for your brand. Select the method that suits your needs best, or contact us to learn more about which solution is right for you.
- Phoenix is a self-service technology to run MMM internally by your team.
- Recommended for strong Data Science teams that want to have more control over the process and run the projects frequently.
- We’ll provide necessary training and support.
- Ongoing Marketing Mix Modelling with monthly, quarterly or tertiary updates.
- Online dashboard with all the results, to maximize the speed of results delivery
- Budget optimizer, so your media team can always reflect newest results in the media plans
Fully managed service
- We’ll take care of the whole process and provide report with actionable insights.
- Recommended for first-time MMMs and very complex brands / markets.
