Data Science At The Core Of Everything We Do.
What We Do
MARKETING MIX MODELLING
The very best marketing science tool to assess the effectiveness and efficiency of different sales drivers against a common denominator: ROI.
Uncovers the true incrementality of various marketing drivers and allows for total budget optimization.
GEO LIFT STUDIES
Apply scientific rigour to one of the easiest yet most robust A/B type experiments: geo-based experiments.
Allows for a precise calculation of sales lift driven by the investigated factor.
Mateusz Downar, Founder of xLab
Motivated by the power of unbiased, data-driven decisions and the will to democratize analytics founded xLab after 10+ years of experience working with various corporate clients – FMCG, Telco, Retail, Pharma – both local and global.