Helping your company succeed through incrementality-based insights and optimization at every stage of growth
Trusted by category leaders across the globe
Our Solutions
01 Media Budget Optimization
ROI benchmars across a wide of touchpoints, both online and offline with optimization engine included allow business without rich data and media history to quickly assess the ROI landscape and leverage best opportunities/avoid big mistakes.
02 GeoLifts
Flexible A/B tests to measure campaign/touchpoint incrementality.
Geolifts based on geographically designed A/B tests offer unique opportunity to measure platforms and tactics even without the native in-platform support for lifts.
03 Marketing Mix Modelling
Modern Marketing Mix Modelling (MMM) including long-term impact measurement delivered as a service or as hands-on support for in-housing efforts.
Granular ROI results alongside deep-dives into baseline drivers to optimize your marketing budget and deliver 20-25% additional incremental sales
Why choose X Lab
Understanding the individual needs of our clients is key to our success. Therefore, each solution is tailored to the specific industry and business goals of the client.
How we do it
See how X Lab delivered a complex MMM project for both offline and online sales.
Answers To 3 Key Level Questions – MMM Practitioners Starter Kit
